We unite people who are passionate about hair, in the quest for moments of hair triumph. For us, it's all about hair. From the beginning it was always like that. Everything inspired by our love of hairdressing to innovate, inspire and enable what we call moments of hair triumph - every day.

Professional hair is our reason to be, the stylist our creator, and the consumer our muse.
With the stylist we make beauty dreams come true on the stage of life. Igniting the expertise with the spark of passion, succeeding - together.

Everything Classic Beauty Supply offers by Wella:


Shampoos, Conditioners & Treatments




Age Restore


Velvet Amplifier

Stay Brilliant

Flowing Foam

Elastic Energy

Natural Volume

Curl Craft

Extra Volume

Smooth Brilliance

Thermal Image

Ocean Spritz

Texture Touch

Bold Move

Shape Shift

Create Character

Pearl Styler

Rugged Fix

Sculpt Force

Mirror Polish

Shimmer Delight

Dynamic Fix

Stay Essential

Stay Firm

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